Sotheby’s International Realty Launches New Integrated Marketing Strategy

The newly launched website,, has been designed to serve as an integrated marketing platform for the entire Sotheby’s International Realty Network.   This site not only gives both affiliates and agents the ability to create their own websites that share the corporate site’s innovative features, functionality, look and feel, but will allow consumers to experience the same consistent, high-quality experience when browsing or a broker or agent-specific site.

The new utilizes some of the newest technologies available to enhance the user experience including:

  • Enhanced search functionality including simplified searching by specific criteria, lifestyle or amenity.
  • Ability to include all network listings on each local broker and agent site that will exponentially increase the worldwide exposure of each listing. 
  • A unique property slide show that accompanies each listing allowing viewers to listen to narration in their preferred language. 
  • Translated content by native speaking professional translators with real estate expertise viewable in many languages and dialects including traditional and simplified Chinese, English, Canadian and European French, German, Italian, Brazilian and European Portuguese, American and European Spanish, Vietnamese, Japanese, Korean and Russian, with more to come.  
  • Currency Conversion updated daily in dozens of currencies with the latest exchange rates so that the list price of a property can be viewed in the consumers local currency.

Take a tour of the new and access some of the most exceptional properties in the world right at your fingertips.


Posted 6.3.2011